Research and strategy for medical devices.
Bringing you closer to your customers and users so you can design and develop life-enhancing products destined for commercial success.
Find your focus. Discover user reality. Define your solution.
With technology quickly evolving in the health landscape, there’s no guarantee that established products will remain relevant and compelling to users.
Our research and strategy consultants will give you a fresh point of view on where to focus, uncover insights into the everyday realities of the people you are designing for, and translate those into opportunities for you to unlock commercial growth, now and in the future.

A proven research and strategy partner
We’re proud to have worked with numerous clients to deliver life enhancing product innovation grounded in user insights.
Medical device and user research underpinned by rigor.
We comply with GDPR and data protection regulations as part of our standard procedures and apply best practice in recruitment and management of research participants. Where appropriate, we undertake ethics approvals and risk assessments to ensure participant safety. We are ISO 9001 and ISO 13485 certified.

Related expertise
Our research and strategy team work closely with our design and Human Factors teams to bring insights to life.
Speak to our consultants about support with research and strategy.
Whether you are facing new challenges or have identified new opportunities you’d like to explore further or validate, our team is ready to help you navigate the future.
Thinking
A deep understanding of your unique challenges
With over 40 years’ experience across pharma, medtech, diagnostics, and consumer health, we understand the constraints, regulations, and opportunities shaping your world.
