William Oak Diagnostics recently won a sustainability funding grant to support the development of their point-of-care device. With a stated ambition to eliminate micronutrient deficiencies and make the process of blood collection and testing easier, more comfortable and less costly. William Oak approached our team to evaluate the design concept from both a usability and sustainability perspective, working together to enhance the user experience while also reducing environmental impact.
Partnering with William Oak Diagnostics to reduce the environmental impact of their innovative micronutrient testing device.
Globally, micronutrient deficiencies – the lack of essential vitamins and minerals in the diet such as iron or vitamin D, B12 and iron which are required in small amounts but are vital for child growth development and overall health – have a huge social and economic burden. Unlike traditional micronutrient testing, that requires a relatively large volume of blood to be sent to a central lab, William Oak Diagnostic’s innovative at-home technology and real-time data collection will look to simplify the identification of numerous micronutrient deficiencies in mothers – a particularly high-risk group – empowering and educating parents in the process.
We are thrilled to announce our collaboration with Ensera Design to conduct human factor research, ensuring our test delivers maximum impact for users. Importantly this project will also give us an understanding of how to effectively reduce the environmental footprint of our test while maintaining its simplicity, cost-effectiveness, and performance. This is an exciting moment for us, and we are eager to begin working with Ensera Design.
- Dr Alexander Patto, CEO and Co-FounderWilliam Oak will be working with our Sustainability Lab, Design and Research & Strategy teams to not only support with the rigorous user testing to inform the design process and regulatory approvals, but also to take a holistic look at the environmental considerations surrounding production, usage and disposal.
Our experienced team are looking forward to working with William Oak Diagnostics to further develop their device.
