Collaboration is key: Involve charities like RNIB that inspire and advise corporate businesses, and most importantly, have a deep understanding of lived-experiences
Co-create: Remove unconscious biases by integrating communities you want to reach into the design and decision-making process
Confront the ROI conversation: Designing more accessibly for all gives access to new markets, creates loyalty from existing customers, and keeps brands ahead of consumer demands. Ultimately, it’s about doing the right thing as we transition to a more equitable society
Diverse design teams are fundamental: Ensure your design teams are diverse, and that you work with design consultancies who have inclusivity and diversity baked-in
