Women’s health
Insight and product innovation advancing health and well-being for women.
Our women-led research, strategy and Human Factors team has deep experience across a range of women’s health issues, enabling you to access the expertise you need to develop products designed for and with women in mind.
Proud partners in the mission to close the gender health gap.
We’ve helped future-focused businesses, large and small, to meet the market opportunity for innovative healthcare products better tuned to women’s specific needs.
Turning real world evidence into product reality.
Closing the gender health gap1 is a commercial imperative as well as an ethical one, with women making 80% of purchasing and usage decisions within healthcare2.
From our Strategic Foresight methodology – designed to identify opportunities for growth among under-served population groups – to in context ethnography that gives you a foundational understanding of women’s lived experiences and needs, we uncover the robust data and insight you need to underpin the business case for your product innovation.
And unlike most consultancies, women are represented in every expertise area and level of seniority within the Ensera Design business. This means we can offer end to end research, design and product development led and executed by women-represented teams, reflecting the audience we are designing for.
(1) McKinsey Health Institute, Closing the women’s health gap: A $1 trillion opportunity to improve lives and economies; Closing the women’s health gap | McKinsey; Benenden Health, Gender Health Gap, 2023 survey results, Benenden Health B2B Gender Health Gap Report
(2) Matthew D. Baird, Melanie A. Zaber, Annie Chen, Andrew W. Dick, Chloe E. Bird, Molly Waymouth, Grace Gahlon, Denise D. Quigley, Hamad Al-Ibrahim, Lori Frank, “The Case to Fund Women’s Health Research,” The WHAM Report (2021)
Our areas of women’s health experience include:
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Fertility and reproductive health -
Maternal health -
Menopause -
Gynaecological equipment -
Mother and baby care products -
Period care
A people-first approach
Close partnership underpins everything we do – with our clients, with users, and with each other. We think laterally and with empathy, building agile, cross-functional teams around each innovation challenge, so we can achieve a tangible impact on health outcomes together.
Our expertise:
Designing for today’s healthcare priorities
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Connected devices
Specialist electronics, software and digital expertise for future-proof product development.
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Drug delivery
Characterizing, developing and testing drug delivery technologies for devices with competitive advantage.
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Sustainable devices
Unlock the business benefits of auditing and optimizing your product’s full lifecycle.
Speak to our experts about your women’s health challenge.
If you would like support to develop and manufacture products and services for diseases and conditions that only affect women, that disproportionately affect women or that affect women and men differently, we’d love to hear from you.
