Thinking
What we think about the latest trends, technologies and research shaping the future of healthcare product innovation.
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Women’s health is not a niche: why MedTech must rethink how it designs for half of the population
8 min read
Women’s health has long been underserved in medical device innovation, but that’s finally beginning to change. In this article, Maartje Pel explores why the industry must rethink long‑standing assumptions, how the gender data gap has shaped product design, and why early insights and Human Factors engineering are essential to creating safer, more equitable solutions. As...
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Human Factors and women’s health: discussing difficult and embarrassing topics with female patients
7 min read
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Inclusive by design: practical ways to build accessibility into product-packaging ecosystems in pharma and MedTech
10 min read
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What the new ANSI/AAMI HE75:2025 guidance on Human Factors means for medical device developers
8 min read
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Meet Mike Susi: bringing better healthcare to life at Ensera Design
4 min read
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Human Factors and social media: a new lens on known use issue reporting
5 min read
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Why Medical Device Software Fails—and How To Get It Right at Launch
5 min read
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