Thinking
What we think about the latest trends, technologies and research shaping the future of healthcare product innovation.
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Human Factors and women’s health: discussing difficult and embarrassing topics with female patients
7 min read
Human Factors research in women’s health often involves deeply personal topics - from pelvic‑floor devices to vaginal self‑collection tools. These conversations can feel uncomfortable, yet they’re essential for uncovering real usability risks and designing products that genuinely support women’s experiences. In this article, Maria Mawhinney explores why sensitivity and empathy matter in this space, and...
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Inclusive by design: practical ways to build accessibility into product-packaging ecosystems in pharma and MedTech
10 min read
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What the new ANSI/AAMI HE75:2025 guidance on Human Factors means for medical device developers
8 min read
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Meet Mike Susi: bringing better healthcare to life at Ensera Design
4 min read
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Human Factors and social media: a new lens on known use issue reporting
5 min read
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Why Medical Device Software Fails—and How To Get It Right at Launch
5 min read
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Decoding the digital landscape: Software’s pivotal role in medical device innovation
5 min read
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