Thinking August 11th, 2026

Momentum: unlocking progress across complex MedTech challenges

Lucy Baldwin
By
Lucy Baldwin Head of Research and Strategy
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If your project features a complex challenge, then you will often find that teams lack the space, time, structure, and alignment needed to fully explore the problem and identify the most effective path forward.

Momentum is designed to change that. A tailored challenge-solving program that mobilizes the multidisciplinary expertise of Ensera Design, including manufacturing from Ensera Group, to help organizations overcome complex challenges and unlock progress at any stage of the product lifecycle. By bringing together multidisciplinary expertise and fresh perspectives, Momentum helps teams challenge assumptions, uncover new opportunities and accelerate decision-making.

At Ensera Design, our goal is to offer a faster way to unlock progress on your complex MedTech challenge. Ahead, we’ll explore what Momentum is, how it works, and when it’s most useful.

What is Momentum?

Momentum is a tailored problem-solving program that helps healthcare and MedTech organizations overcome complex product, development and manufacturing challenges more quickly than through conventional development processes.

Every engagement is shaped around the specific challenge being faced, bringing together the most relevant expertise from across Ensera, including research and strategy, Human Factors, design, engineering, and manufacturing.

Whether the challenge involves defining a new opportunity, overcoming technical barriers, improving manufacturability or aligning stakeholders around important decisions, Momentum helps create clarity and a practical route forward.

Where Momentum can help

Momentum can be applied wherever progress is being slowed by complexity, uncertainty or competing priorities. 

  • Product opportunity definition
  • Stakeholder alignment
  • When facing technical or engineering challenges
  • Human Factors and usability issues
  • Design for Manufacture optimization
  • Manufacturing process improvements
  • Production scale-up challenges
  • Portfolio and roadmap decisions
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Our three-step process:

1. Understand the challenge

Every great solution starts with the right questions. We build a complete picture of your challenge by bringing together technical, commercial, and user perspectives. That gives everyone a shared understanding of what matters most before decisions are made.

  • Commercial objectives: Define what success looks like and the outcomes your project needs to deliver.
  • Technical constraints: Understand the engineering, regulatory, and clinical factors shaping the project.
  • User needs: Uncover what people need, where they’re struggling, and what will make the biggest difference.
  • Manufacturing considerations: Factor in production, scalability, and commercial viability from the start.
  • Stakeholder priorities: Align the goals and perspectives of everyone involved.

2. Explore your options

Together, we test ideas, question assumptions, and evaluate the strongest pathways forward.

  • Evaluate opportunities: Develop concepts against user needs, technical constraints, and commercial goals.
  • Assess solution pathways: Compare approaches to identify the strongest direction.
  • Challenge assumptions: Test ideas through evidence, expert insight, and user feedback.
  • Identify risks: Surface potential barriers early, so they’re managed before they become problems.

3. Create a direction

The final step is to turn the insights gained into practical recommendations, giving your team the confidence to move forward with a shared vision and a clear plan.

  • Recommendations: Deliver strategic guidance backed by evidence and expertise.
  • Alignment: Build consensus around the preferred direction.
  • Prioritized actions: Focus on the next steps that will create the greatest impact.
  • Next-step roadmap: Provide a practical plan to take your concept into the next phase of development.

Download the Momentum guide PDF for more details >

Why healthcare organizations choose Momentum

We created Momentum to bring speed and clarity to complex projects that offer significant challenges or represent a large time investment.

Key benefits include:

  • Structured for clarity, not just ideation
  • Designed for cross-disciplinary action across our teams of research, design, engineering and manufacturing experts
  • Built around your specific challenge, stakeholders and objectives
  • Delivers tangible, actionable outputs
  • Equipped to handle bigger, stakeholder-heavy challenges
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Bring Momentum to your MedTech project with Ensera Design

If progress is being slowed by technical uncertainty, manufacturing complexity, stakeholder misalignment or difficult development decisions, Momentum can help bring the right expertise together and define a clear path forward.

Led by our research and strategy team, Momentum brings together cross-disciplinary expertise and fresh perspectives to rapidly create clarity, alignment and actionable next steps. To benefit from a Momentum workshop to unlock your progress, simply get in touch with our team.

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Speak to our experts about your unique challenge.

Speak to our experts about your own unique challenge.

Whether you’re looking to identify your next innovation priority, or keen to accelerate development of an existing concept, we can help you move forward with momentum.