Enhancing diabetes care with user-centric design
Roche Diabetes Care
Accu-Chek Diabetes Care
Roche Diabetes Care, with their Accu-Chek brand, provides people with diabetes and healthcare professionals innovative and impactful solutions for convenient, efficient and effective diabetes management.
The Challenge
Achieving effective therapy and support for people with diabetes through a wide range of therapy and support solutions.
People with diabetes have complex and changing needs, including real-time diagnostics, on-the-go insulin therapy, data-based decision support and lifestyle advice and support.

The Solution
The award-winning Accu-Chek product portfolio, including blood glucose meters, insulin delivery systems, lancing devices and diabetes management systems have helped improve outcomes for many millions of people with diabetes around the world.

The Execution
We partnered with Roche to help establish the Accu-Chek product portfolio with designs which prioritized usability to support the safe, comfortable and effective use, but which also responded to users emotional needs for products with consumer appeal that fitted with peoples’ lifestyles.
The ethos of designing products which combine clinical, functional and emotional requirements has remained over the 25-year period of our relationship with Roche.

The Impact
Award-winning diabetes care products.
Our collaborative work has won many awards, including iF and Red Dot as well as proving highly popular with People with Diabetes and healthcare professionals Today, Roche has a superior portfolio of blood glucose monitoring products. They enable holistic diabetes management through technology, improving medical outcomes.

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We’ve brought over 150 products to life, pioneering progress in pharma and life-saving medtech.
